{"id":2,"date":"2021-06-22T16:20:07","date_gmt":"2021-06-22T16:20:07","guid":{"rendered":"https:\/\/bodkin.wpengine.com\/?page_id=2"},"modified":"2022-06-23T14:50:43","modified_gmt":"2022-06-23T14:50:43","slug":"home","status":"publish","type":"page","link":"https:\/\/www.bodkinmarketing.com\/","title":{"rendered":"Home"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__gradient-background has-background-dim\" style=\"background-color:#ffffff\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"708\" class=\"wp-block-cover__image-background wp-image-15\" alt=\"\" src=\"https:\/\/bodkin.wpengine.com\/wp-content\/uploads\/2021\/06\/hero-2.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.bodkinmarketing.com\/wp-content\/uploads\/2021\/06\/hero-2.jpg 1920w, https:\/\/www.bodkinmarketing.com\/wp-content\/uploads\/2021\/06\/hero-2-300x111.jpg 300w, https:\/\/www.bodkinmarketing.com\/wp-content\/uploads\/2021\/06\/hero-2-1024x378.jpg 1024w, https:\/\/www.bodkinmarketing.com\/wp-content\/uploads\/2021\/06\/hero-2-768x283.jpg 768w, https:\/\/www.bodkinmarketing.com\/wp-content\/uploads\/2021\/06\/hero-2-1536x566.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"padding-bottom:6%;padding-top:6%\" class=\"wp-block-genesis-blocks-gb-container gb-block-container\"><div class=\"gb-container-inside\"><div class=\"gb-container-content\" style=\"max-width:1500px\">\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-equal\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-9 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\" style=\"padding-top:30px;padding-left:30px\">\n<h2 class=\"has-theme-secondary-color has-text-color wp-block-heading\" style=\"font-size:36px\">Strategic marketing solutions and digital products that drive results and set our clients apart.<\/h2>\n\n\n\n<p class=\"has-theme-secondary-color has-text-color wp-block-paragraph\" style=\"font-size:22px\">The combination of form with function, design with development and&nbsp;message&nbsp;with measurability is the&nbsp;foundation of our&nbsp;strategic, integrated marketing solutions.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"#about\">LEARN MORE<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"padding-left:5%;padding-right:5%;padding-bottom:5%;padding-top:5%\" class=\"wp-block-genesis-blocks-gb-container alignfull gb-block-container\"><div class=\"gb-container-inside\"><div class=\"gb-container-content\" style=\"max-width:1500px\">\n<div id=\"about\" class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"168\" height=\"63\" src=\"https:\/\/bodkin.wpengine.com\/wp-content\/uploads\/2021\/06\/logo-blue.png\" alt=\"Bodkin\" class=\"wp-image-18\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group max1060\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center fs30 has-theme-secondary-color has-text-color has-larger-font-size wp-block-paragraph\">Bodkin is a full-service, digital marketing agency. We specialize in multi-channel<br>marketing strategy and execution. With decades of combined experience, our team can<br>help you take your marketing or direct response campaigns to the next level.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"142\" height=\"8\" src=\"https:\/\/bodkin.wpengine.com\/wp-content\/uploads\/2021\/06\/line.png\" alt=\"\" class=\"wp-image-19\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center fs36 has-theme-primary-color has-text-color wp-block-heading\">Increase Visibility \u2013 Find Better Opportunities \u2013 Improve Sales<\/h3>\n\n\n\n<p class=\"has-text-align-center fs24 wp-block-paragraph\">Our team carefully plans each campaign by defining the purpose, identifying the audience and crafting the message.<br>Then, we monitor the results to adapt our strategies and expand the most successful parts of our campaign.<br>Advanced analytics and reporting ensure that goals are being met and action is being taken.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns aboutboxes is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"235\" height=\"196\" src=\"https:\/\/bodkin.wpengine.com\/wp-content\/uploads\/2021\/06\/icon-person.png\" alt=\"CONSULTING \nSERVICES\" class=\"wp-image-25\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"has-text-align-center fs34 wp-block-heading\">CONSULTING <br>SERVICES<\/h3>\n\n\n\n<ul class=\"fs26 wp-block-list\"><li>Website Audit<\/li><li>Strategic Action Steps<\/li><li>Annual Planning<\/li><li>Creative Audits<\/li><li>Brand Integration<\/li><\/ul>\n\n\n\n<p class=\"fs24 wp-block-paragraph\" style=\"font-size:15px\">Number one priority \u2013 Asking the right questions before we develop a strategy. This process will allow you to stop thinking solely about execution. Together, we\u2019ll&nbsp;evaluate your overall program, goals, and the resources available to you. <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"235\" height=\"195\" src=\"https:\/\/bodkin.wpengine.com\/wp-content\/uploads\/2021\/06\/icon-computer.png\" alt=\"Digital Services\" class=\"wp-image-24\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"has-text-align-center fs34 ucase wp-block-heading\">DIGITAL <br>SERVICES<\/h3>\n\n\n\n<ul class=\"fs26 wp-block-list\"><li>Email<\/li><li>Digital Banners <\/li><li>Website Design<\/li><li>SEO &amp; Paid Search<\/li><li>Social Media<\/li><\/ul>\n\n\n\n<p class=\"fs24 wp-block-paragraph\" style=\"font-size:15px\">Our digital services make this process easy by using technology to&nbsp;engage with constituents. Whether you\u2019re just getting started with launching an email program or you\u2019re ready to integrate content marketing into your branding campaign.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"235\" height=\"196\" src=\"https:\/\/bodkin.wpengine.com\/wp-content\/uploads\/2021\/06\/icon-target.png\" alt=\"MEDIA \nSERVICES\" class=\"wp-image-23\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"has-text-align-center fs34 wp-block-heading\">MEDIA <br>SERVICES<\/h3>\n\n\n\n<ul class=\"fs26 wp-block-list\"><li>Direct Mail List Buying<\/li><li>Email List Buying<\/li><li>Traditional Media<\/li><li>Billboards<\/li><\/ul>\n\n\n\n<p class=\"fs24 wp-block-paragraph\" style=\"font-size:15px\">In order to achieve strong results, it\u2019s important to incorporate and integrate your data with new prospects, brand a strategic digital media action plan, and design out-of-home efforts with the rest of your marketing strategies. <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"235\" height=\"196\" src=\"https:\/\/bodkin.wpengine.com\/wp-content\/uploads\/2021\/06\/icon-print.png\" alt=\"PRINT SERVICES\" class=\"wp-image-22\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"has-text-align-center fs34 wp-block-heading\">PRINT <br>SERVICES<\/h3>\n\n\n\n<ul class=\"fs26 wp-block-list\"><li>Postcards<\/li><li>Inserts<\/li><li>Saturation Mailings<\/li><li>Direct Mail<\/li><li>Acquisition<\/li><\/ul>\n\n\n\n<p class=\"fs24 wp-block-paragraph\" style=\"font-size:15px\">We will seamlessly execute your core direct marketing program. From the strategy process to execution, we\u2019ll work quickly to craft campaigns that drive results and reflect your brand. <\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns aboutbar is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column aboutboxes is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column aboutboxes is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column aboutboxes is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column aboutboxes is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"background-color:#e35d2f;padding-left:5%;padding-right:5%;padding-bottom:5%;padding-top:5%\" class=\"wp-block-genesis-blocks-gb-container alignfull gb-block-container\"><div class=\"gb-container-inside\"><div class=\"gb-container-content\" style=\"max-width:1200px\">\n<div id=\"services\" class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"244\" src=\"https:\/\/bodkin.wpengine.com\/wp-content\/uploads\/2021\/06\/Goal-based-Approach_-1024x244.png\" alt=\"\" class=\"wp-image-30\" srcset=\"https:\/\/www.bodkinmarketing.com\/wp-content\/uploads\/2021\/06\/Goal-based-Approach_-1024x244.png 1024w, https:\/\/www.bodkinmarketing.com\/wp-content\/uploads\/2021\/06\/Goal-based-Approach_-300x72.png 300w, https:\/\/www.bodkinmarketing.com\/wp-content\/uploads\/2021\/06\/Goal-based-Approach_-768x183.png 768w, https:\/\/www.bodkinmarketing.com\/wp-content\/uploads\/2021\/06\/Goal-based-Approach_.png 1237w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center fs48 has-text-color wp-block-paragraph\" style=\"color:#ffffff\">A calculated and goal-based approach to marketing <br>is the foundation for reaching your business goals.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"142\" height=\"8\" src=\"https:\/\/bodkin.wpengine.com\/wp-content\/uploads\/2021\/06\/line-blue.png\" alt=\"\" class=\"wp-image-31\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center fs26 has-text-color wp-block-paragraph\" style=\"color:#ffffff\">Each project is backed by an extensive research process that merges the wants and needs&nbsp;of our customers and our marketing team. We organize priorities, makes&nbsp;recommendations&nbsp;and develops a comprehensive road map to address long and short-term goals.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center fs24 has-text-color wp-block-paragraph\" style=\"color:#ffffff\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-secondary-color\">RESEARCH &amp; ANALYSIS<\/mark><br>Comprehensive research and insights based on your company&#8217;s unique audience, market, competitors and business objectives.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center fs24 has-text-color wp-block-paragraph\" style=\"color:#ffffff\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-secondary-color\">COMPETITIVE ANALYSIS\/AUDIT<\/mark> <br>We examine your direct and indirect competitors to determine unique strategies and tactics we can leverage for success.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center fs24 has-text-color wp-block-paragraph\" style=\"color:#ffffff\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-secondary-color\">GOAL SETTING &amp; ROADMAPPING<\/mark> <br>Outlining the top-level goals and how to best achieve them through effective marketing and business strategy.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center fs24 has-text-color wp-block-paragraph\" style=\"color:#ffffff\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-theme-secondary-color\">INFORMATION &amp; CONTENT STRATEGY<\/mark> <br>Structuring information into a strategic hierarchy that informs everything from content planning to design and development. The creation of personalized &amp; engaging content with clarity in voice and objective that meets its audience in every moment of conversion.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"padding-left:5%;padding-right:5%;padding-bottom:3%;padding-top:6%\" class=\"wp-block-genesis-blocks-gb-container alignfull gb-block-container\"><div class=\"gb-container-inside\"><div class=\"gb-container-content\" style=\"max-width:1200px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"fs46 has-theme-secondary-color has-text-color wp-block-heading\" id=\"contact\">Schedule a Discovery Meeting<\/h2>\n\n\n\n<p class=\"fs21 wp-block-paragraph\">When you partner with Bodkin, you\u2019ll receive a team of digital marketing experts<br>passionate about achieving your lead generation goals and delivering the results<br>that prove your value as a revenue-generating marketer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"430\" src=\"https:\/\/bodkin.wpengine.com\/wp-content\/uploads\/2021\/06\/computer.png\" alt=\"\" class=\"wp-image-33\" srcset=\"https:\/\/www.bodkinmarketing.com\/wp-content\/uploads\/2021\/06\/computer.png 666w, https:\/\/www.bodkinmarketing.com\/wp-content\/uploads\/2021\/06\/computer-300x194.png 300w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading\"><\/h2>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_genesis_hide_title":true,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"full-wide","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":["post-2","page","type-page","status-publish","entry"],"featured_image_src":null,"featured_image_src_square":null,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.bodkinmarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bodkinmarketing.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bodkinmarketing.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bodkinmarketing.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bodkinmarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2"}],"version-history":[{"count":0,"href":"https:\/\/www.bodkinmarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/2\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bodkinmarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}